THE HOUSE OF BELL & ROSS

A Legacy Since 1992

Born from the cockpits of fighter jets, Bell & Ross crafts Swiss-made instrument watches built on four fundamentals: legibility, functionality, precision and reliability. The iconic square BR 01 case is modelled directly on aircraft control panels.

Worn by elite professionals — astronauts, pilots, divers and bomb disposal experts — Bell & Ross fuses Swiss watchmaking with aeronautical engineering.